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CAC Payback Period is how many months it takes to earn back what you spent acquiring a customer. If your CAC is $300 and customers pay $100/month with 70% margin, payback is about 4.3 months. Under 12 months is good. Over 18 months is dangerous for most startups.
How many months it takes to earn back what you spent acquiring a customer. If your CAC is $300 and customers pay $100/month with 70% margin, payback is about 4.3 months. Under 12 months is good. Over 18 months is dangerous for most startups.
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.