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LTV (Lifetime Value) is the total revenue you expect from a single customer over their entire relationship with you. If customers pay $100/month and stay 2 years on average, LTV is $2,400. The golden rule: LTV should be at least 3x your CAC, or you're losing money.
The total revenue you expect from a single customer over their entire relationship with you. If customers pay $100/month and stay 2 years on average, LTV is $2,400. The golden rule: LTV should be at least 3x your CAC, or you're losing money.
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.