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CAC (Customer Acquisition Cost) is how much you spend to get one new customer, including ads, sales, and marketing costs. If you spend $10,000 on marketing and get 100 customers, your CAC is $100. The goal is to keep CAC well below what a customer is worth over their lifetime.
How much you spend to get one new customer, including ads, sales, and marketing costs. If you spend $10,000 on marketing and get 100 customers, your CAC is $100. The goal is to keep CAC well below what a customer is worth over their lifetime.
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.