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Expansion Revenue is additional revenue from existing customers through upgrades, upsells, or add-ons. It's cheaper to grow revenue from happy customers than to find new ones. If your expansion revenue exceeds your churn, you have negative churn, the holy grail of SaaS.
Additional revenue from existing customers through upgrades, upsells, or add-ons. It's cheaper to grow revenue from happy customers than to find new ones. If your expansion revenue exceeds your churn, you have negative churn, the holy grail of SaaS.
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.