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Annual Contract Value (ACV) is the average annual revenue per contract. If one customer pays $120K/year and another pays $60K/year, your average ACV is $90K. Enterprise SaaS companies obsess over ACV because it determines whether they need a sales team or can rely on self-serve.
The average annual revenue per contract. If one customer pays $120K/year and another pays $60K/year, your average ACV is $90K. Enterprise SaaS companies obsess over ACV because it determines whether they need a sales team or can rely on self-serve.
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.