Keywords
Keywords is the words and phrases people type into search engines when they're looking for something. Your job is to figure out which ones your audience uses and make sure your content shows up for them.
Definition
The words and phrases people type into search engines when they're looking for something. Your job is to figure out which ones your audience uses and make sure your content shows up for them.
Example
If you run a bakery, your keywords might include "fresh bread near me" or "custom birthday cakes."
Related Terms
More SEO & Marketing Terms
SERP
The page you see after typing something into Google. It's where all the search results live—ads at the top, organic results below, and sometimes featured snippets, maps, or images mixed in.
Organic Traffic
Visitors who find your site through unpaid search results. They clicked on your link because Google thought your content matched what they were looking for—not because you paid for the spot.
Paid Traffic
Visitors who come to your site because you paid for an ad. This includes Google Ads, social media ads, or any other promotion where you're spending money to get clicks.
Long-tail Keywords
Longer, more specific search phrases that fewer people search for but are way easier to rank for. They usually convert better because the searcher knows exactly what they want.
Backlinks
Links from other websites pointing to yours. Google sees these as votes of confidence—the more quality sites linking to you, the more trustworthy you appear to search engines.