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Google Analytics 4 (GA4) is google's current analytics platform that tracks how users interact with your website or app. It replaced Universal Analytics in 2023 with an event-based model. Everything is an "event" now, from page views to purchases, which makes tracking more flexible but the learning curve is steep.
Google's current analytics platform that tracks how users interact with your website or app. It replaced Universal Analytics in 2023 with an event-based model. Everything is an "event" now, from page views to purchases, which makes tracking more flexible but the learning curve is steep.
The page you see after typing something into Google. It's where all the search results live—ads at the top, organic results below, and sometimes featured snippets, maps, or images mixed in.
Visitors who find your site through unpaid search results. They clicked on your link because Google thought your content matched what they were looking for—not because you paid for the spot.
Visitors who come to your site because you paid for an ad. This includes Google Ads, social media ads, or any other promotion where you're spending money to get clicks.
The words and phrases people type into search engines when they're looking for something. Your job is to figure out which ones your audience uses and make sure your content shows up for them.
Longer, more specific search phrases that fewer people search for but are way easier to rank for. They usually convert better because the searcher knows exactly what they want.