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Freemium is a pricing model where the basic product is free and you charge for premium features. Spotify, Dropbox, and Slack all use freemium. The free tier gets users in the door, and the paid tier captures value. Conversion rates from free to paid typically range 2-5%.
A pricing model where the basic product is free and you charge for premium features. Spotify, Dropbox, and Slack all use freemium. The free tier gets users in the door, and the paid tier captures value. Conversion rates from free to paid typically range 2-5%.
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.