Discovery Phase
Discovery Phase is the research and planning period before actual development starts. This is where we figure out what you actually need, not just what you think you need.
Definition
The research and planning period before actual development starts. This is where we figure out what you actually need, not just what you think you need.
Example
A 2-week discovery phase might include user interviews, competitor analysis, and technical feasibility assessment.
Related Terms
More Business & Contracting Terms
MVP - Minimum Viable Product
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
POC - Proof of Concept
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
Prototype
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
Wireframe
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
Mockup
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.