Deep Linking
Deep Linking is links that open a specific screen inside your app instead of just the home screen. Essential for marketing campaigns and user experience.
Definition
Links that open a specific screen inside your app instead of just the home screen. Essential for marketing campaigns and user experience.
Example
You click a link in an email and it opens directly to that product in the Amazon app, not the homepage.
Related Terms
More Mobile Development Terms
Native App
An app built specifically for one platform (iOS or Android) using that platform's native language. It's faster and can use all device features, but you have to build it twice.
Hybrid App
An app that's basically a website wrapped in a native container. One codebase works on both platforms, but performance isn't as good as native.
Cross-platform
Building one app that runs on both iOS and Android. Saves time and money compared to building two separate native apps.
React Native
Facebook's framework for building cross-platform mobile apps using JavaScript and React. You write once and it compiles to native iOS and Android code.
Flutter
Google's cross-platform framework using the Dart language. Known for smooth animations and a single codebase that works on mobile, web, and desktop.