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Bootstrapping is building a business with your own money and revenue instead of taking outside investment. You grow slower but keep 100% ownership and full control. Basecamp, Mailchimp (before acquisition), and Craigslist were famously bootstrapped.
Building a business with your own money and revenue instead of taking outside investment. You grow slower but keep 100% ownership and full control. Basecamp, Mailchimp (before acquisition), and Craigslist were famously bootstrapped.
The simplest version of your product that still solves the core problem. Ship fast, learn from real users, then improve. Don't build everything at once.
A small test to prove an idea actually works before investing serious time or money. It's not a product—it's evidence that building the product makes sense.
A working model of your product used for testing and feedback. It doesn't need to be pretty or complete—it needs to let people interact with your idea.
A basic sketch showing the layout and structure of a page without any design polish. Think blueprint, not finished building. It's about where things go, not how they look.
A high-fidelity visual design showing exactly how the final product will look. Unlike wireframes, mockups include colors, typography, and real content.